
ITC is targeting to achieve 18 per cent market share in agarbatti
segment with its brand Mangaldeep in the next couple of years.
Mangaldeep is the only pan-India player in the industry and it makes
over 600 million sticks a month at over 20 facilities across the
country. ITC commands close to 10 per cent share of this market, and has
been growing at 30 per cent year-on-year for the past three years.
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