M
ahindra & Mahindra (M&M) has reportedly entered into branded fruits business by launching its fresh fruit brand, ‘Saboro’ for the health conscious Indian consumer. Under this new brand, the company will offer a wide range of fresh fruit, starting with apples and diversifying into grapes, bananas and other imported fruit. After launching this new brand in Hyderabad, M&M becomes the first Indian company to offer such a wide variety of branded fruit to the buyers.
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