Epic Research

Thursday, July 11, 2013

Epic Update : Jyothy Laboratories


Epic Update Jyothy LaboratoriesJyothy Laboratories has re-introduced the 30-year-old fabric whitener Ujala, for the first time since its inception. With this re launch, it has distinguished itself by emphasizing ‘radiance’ as opposed to normal ‘whiteness’, and is communicating its brand message with an advertising campaign. With this initiative, it aims to cater to the changing preferences of consumers. 

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