Bharti Airtel is trying out a new advertisement model to offer pay-per-view movies on its DTH platform free to customers. The company’s DTH arm has launched the ‘freemium’ business model which will create new revenue streams for DTH operators and film producers. The free movie channels on Airtel Digital TV will sport advertisements throughout the film on the shoulder of the screen, covering a fourth of it, similar to advertisements during cricket matches.
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